Tuesday, October 27, 2015

Top 40+ Creative Ads Made to Stop You Smoking Guerrilla Marketing Photo



Summary: This ad by The Roy Castle Lung Cancer Foundation. It shows how smoking in the house is just as bad for you as it is for your kids. The girl has an adult sized arm holding a cigarette. The text at the bottom reads: “Second hand smoking in the home hospitalizes 17,000 UK children a year.”
Paraphase:
Quote: “Second hand smoke in the home hospitalises 17,000 UK children a year.”
Improvement:


:Who published these ads?
  1. Who are these texts intended for?
  2. How can we tell that?
  3. What is the purpose of these texts? What are their creators wanting to change or make happen?
  4. How do they seem to be working toward this purpose(s)? What beliefs and values do they address?
  5. What evidence from the texts can you provide to support your answer?
  6. Can you come up with a statement that would indicate what the ads do as a group?


Killed by the bullet today, or die from the cigarette tomorrow.
which is scarier- bullet or cig? bullet. why
bullet - suicide
cig - just smoking…..LOTS of negative side effects slow painful death

"Quoting, Paraphrasing, Summarizing"

Lydia's Story:

Summary: Lydia, a soft spoken woman tells her story in great detail about the two hurricanes "Katrina" and "Rita." Which locals just referred to as the "first" and "second wind." She trapped in her home with rising water level devouring her kitchen. Moving from chairs to her counter top, she is still trying to escape the water. She finally seeks refuge in an upper shelf in her closet until the water starts to retreat. Screening by the front door, she is rescued by a boat, and then camps out in a local shelter. The story truly brings a reality to the harshness of the storms.


Quote: "The table was bulky and heavy; normally, it took three men to move it."


Paraphrasing: Journalist Jan Brideau shares a story about an interview she did with "Lydia" about the struggles real people faced in the devastating events of hurricane Katria and Rita

Thursday, October 22, 2015

Textural Analysis

  1. Who published these ads?
  • PETA (People for the Ethical Treatment of Animals) [dog with man]
  • ASPCA (American Society for the Prevention of Cruelty to Animals) [dog with ball]
  • Freedom For Animals [lady w/ hair product]
  • Mercy for Animals [caged pig]

  1. Who are these texts intended for?
  • They are intended for consumers of many different products, as well as people looking to adopt a dog. The first ad, by PETA says “If you wouldn’t wear your dog please don’t wear any fur.” it is appealing to our emotions by having a sad picture of a pug, and making you think about if you were to make him into a coat. The second ad is talking about how hair products are tested on animals, and it kills over 300,000 a year. It again appeals to our emotions, and makes us angry at the companies. The Mercy for Animals ad shows a caged pig that is going to be butchered for meat by Walmart. It is trying to convince us not to buy meat from them. Finally, the ASPCA ad is trying to show that despite dogs behaving poorly once, they don’t deserve abuse. They deserve a happy family to take them in.
           
  1. How can we tell that?
  • The message is very clear in portraying a negative association with the use of animals and benefiting ourselves with the mistreatment of them. The images and words contribute to this message.

  1. What is the purpose of these texts? What are their creators wanting to change or make happen?
  • The purpose of these texts is to influence the reader to do, or not to do, a certain thing. The main goal seems to be the shed light on a subject that may otherwise be hidden from the consumer. To raise awareness.

  1. How do they seem to be working toward this purpose(s)? What beliefs and values do they address?
  • The companies/organizations (PETA, ASPCA, etc.) are investing quite a bit of time and money into spreading the word for these issues they are founded on. This shows how important these issues are to them. The hope in these advertisements is to capture the reader's attention and hopefully convince them to possibly do something about it. Or at the bare minimum become conscious of the issue.

  1. What evidence from the texts can you provide to support your answer?
  • “If you wouldn’t WEAR your dog… please don’t wear ANY FUR.” This statement is a direct and personal display of words, that attaches the reader to the ad. By doing so the reader feels as if they are being spoken to by the people in the advertisement, rather than reading

  1. Can you come up with a statement that would indicate what the ads do as a group?\
  • The ads show the many poor ways we use animals for our own gain; whether it be for food, testing products, or wearing for warmth. The ads act to raise awareness of these crimes against animals.

Tuesday, October 20, 2015

"Stay Sweet As You Are"

This essay portrays a clear side on the topic of how woman are portrayed in advertizements in history. The author makes it clear to the audience, by highlighting key things about the advertizements and bringing them to life in a tone that helps illustrate her point. Regarding this consent laid upon by advertizing company's/media that in order to find true happiness, a woman must be physically attractive to men."  Additionally the author uses two prime examples from different time periods, he shows how they are similar, and how the message has somewhat evolved.
Analytical Papers:

Analytical papers analyze a subject. You come up with a thesis based on a subject, and you are trying to give evidence and reasons to back up the thesis to the subject. You have to consider you rhetorical situation, and appeal to the audience and identify your purpose. We identified the main insight about mad men being the underlying theme within the show, that the American dream is becoming less and less achievable. Each character struggles with finding true happiness, and it often ends in their demise…… DUH DUH DUH Duh DUh Duh. She establishes her authority by stating in the footnotes that she is an experienced TV critic. She also establishes it by showing how much she knows and understand about the show. She is able to thoroughly explain the plot of the show, as well as analyzing the relationships between characters, and their motives. She appeals to our emotions by using a very descriptive vocabulary, and in the first few paragraphs she talks about things that we can all connect with. Before reading this essay, we were semi familiar with Mad Men, and her plot description helped us to understand the premise at a deep level.

Thursday, October 15, 2015

In Class Lab

Decisions made:
Decision:
Level
Affected Area:
Info Gathered:
What to eat for breakfast
Small
Daily life
What was available, how hungry was I, how much time was I willing to invest, how much time did I have
Buying tires
Large
My truck/me for years to come
What size did I want, what kind of tread, primary uses, cost, wheel size available, backspacing/offset, how long for tread life
Working during school year
Large
Every day, stress level, my wallet
Could I work late, how many days, how much homework I would have, when to do it, was my free time more valuable than $
Buying a car
Large
My daily life, my wallet
What did I need it for, what did I want, how much was I willing to spend, how high were my standards, what was available, how far was I willing to travel


Most big decisions for me I spend quite a lot of time pondering my options, and narrowing my search until I find what I was looking for. After that I go through another process debating whether I really need it or not (when buying something do I want this that bad or would I rather keep the money?)


Website analysis:
Rotten tomatoes vs. Plugged in. Rotten tomatos in my opinion does gives easy access to deciding on which movie to see at the theater. It seems easier to use as the info I was looking for was on the homepage rather than hidden in tabs and search bars. It gives each movie/show a percentage rating that is put next to it not hidden. and if you hover your mouse over it you have options to play a trailer and see movie times for your local theaters. It gives you the date the movie came out and also interesting facts further down the page such as the budget for the film. this could be useful if you want to see something with really cool special effects and you wonder which will be better. If I could change anything it would have to be the movie add in the background. there are too many words on the add and the color is the same as the webpage so it is hard (sort of but not really) to distinguish.

Tuesday, October 13, 2015

"Taking Stock of Your Writing"

1.      What was your main point (thesis)?  “The Moral of the Story”?
The thesis was a goal that I set for myself, how I achieved it, and why it was important to me
2.      Who was your audience?  What did you assume about them?  What “audience needs” did you have to consider in writing the paper?  How did you tailor your writing to them?
Primarily my audience for entertainment sake was my fellow classmates. For academic sake my
professor is also an audience member, so  I tailored to both the best I could. Using humor
integrated with a strong dilemma that the story/narrative is focused on solving.
3.      What feedback or reactions did you get at various times while composing this paper, and how was this helpful?  What other kinds of input or support did you get from classmates, teacher, tutors, others?  Were you able to make use of it?  How, or why not?
My classmates were helpful in highlighting the areas that sounded awkward/did not flow things
that I (the writer) often overlooks in their own work.
4.      What did you find interesting about the process you went through in writing this paper, and what did you learn from it?
I learned that writing a narrative style is pretty easy for me, my writing style seemed to be in
bursts, a few paragraphs at a time, getting stuck, and continuing.
5.      What questions do you have for me about the paper?  (What part(s) of the paper would you like me to focus on?  What do you see as the paper’s strengths, and what areas are you unsure of?)
I was a bit unclear on how specific our “thesis” was supposed to be, or even where to
implement it, being as this is not an argumentative paper I am not clear as to what my “thesis” is
supposed to be.

Literacy Narrative Rough Draft:


Coming out of an english class that I despised the year before, I started out my junior year with confidence that class would not be a waste of time, but a challenge rather, that I would surpass. The class seemed to mostly be abstract concepts about the nightly readings---incredibly long ones at that. Every day the class was the same, we started out with one of the famous “Layton quizzes.” A name derived from the teacher’s name; Mr. Layton. These quizzes were known and feared by every student who had ever heard of the class. Known for being incredibly difficult, and never allowed enough time to finish. He’d call out “Question number one!” and students would jump in their chairs, quickly surveying the room for something to tie themselves a noose with. They were horrible and more or less---with the exception of two large papers and two “oral finals”---the only thing that went into the gradebook.
The lectures in class were amazing, and I honestly enjoyed the class, aside from the quizzes, and the bulky readings. Come the turn of the semester I was unpleased with the letter in the gradebook. A C+ and what really ticked me off was that it was .2 away from a B-. At this point I knew I needed to make some drastic changes, because the class was what it was. The only thing I could change was my own way of going about the work, specifically the quizzes. Reading never was, and still isn’t one of those things that comes easily to me. It takes a whole hell of a lot more time and effort for me to read and retain the information that the average student---at least it seems in my own experience. I had been avidly paying attention in class, and truly learning quite a bit, but that didn’t change the fact that there was more than just that to get a decent grade in the class. I’ll admit, I never truly read any of the books all the way through, there were some Sparknotes and such intertwined, leaving me with poor grades on the inevitable quizzes. So I set up a new goal for myself; to finish every reading in full for the entirety of second semester.
Now this was shortly accompanied by the goal of acing these infamous “Layton Quizzes,” or well, at least doing well on them. “Alright,” I thought to myself “I can do this just as well as any gifted reader---infact I will do it even better.” The seed being planted, I set to work. The first book to challenge this promise to myself was Kurt Vonnegut’s Slaughterhouse Five. Which actually turned out to be my new favorite book. Well because it was the only book that I could actually say that I have read.
After picking up the old paperback copy from the library, I remember it smelling of “old book” the kind of musty damp paper smell. I rushed home after school to start my reading during the daylight, thinking of all my study habits over the years and trying to apply them all. I set myself up in my room sitting up straight in my desk chair, I laid out my book and a piece of blank printer paper that popped out from the solid dark cherry desk. Both windows in front of me were slatted by open blinds, allowing outside light to fill the pages. I began to read. Slowly, but purposefully and consistent, underlining key terms that seemed important, and jotting down sloppy notes on my paper. At the end of the first chapter I glanced at the clock. It had taken me nearly 45 minutes, something like 3-4 minutes a page. And it was a small book. Shaking my head I wrote myself a quick summary of facts from the chapter, people's names and important details, things I thought might be on the quiz. I kept reading, and reading, and reading.
*seems like fist quiz needs to go here* or ^above^ needs to go below
We had anywhere from 2-8 chapters to read each night depending on length, and my God did we read a lot of books in that class. Thinking back to everything that has worked for me in the past, I knew reading at night was not an option. The morning however was the perfect time. After about two days of nothing but reading and other homework, all of my time was consumed by my sloth like reading style. I would usually read one chapter after school in the daylight, do my other homework and readings etc, (I was also taking a 5pm class two days a week at the time) and get to bed around 9:30. Up at 5:00 I’d take a quick shower, get dressed and brew some coffee. I grabbed the striped dish towel hanging on the oven and laid it out on the counter. It was the only thing that separated my forearms from the ice cold quartz countertop. I was the only one up, I could hear the slight buzzing of the fridge to my right, and nothing else. I continued with my strategy for hours, then I ate some breakfast, did some more studying and was off to school. Things continued like this for a while, I’d read the Sparknotes summaries along with my notes to do a quick studying for the daily quizzes, and to my surprise, it worked. The quizzes were graded in class so you knew instantly if you had either done extremely well---or not. My paper full of notes resembled somewhat of a chalkboard in an asylum, but that was no matter, I understood what it said.
Nearing the end of the book I began to, in a way, wish that it was longer. Partially because this book seemed to suck less than others in the past, and partly because I genuinely enjoyed it. I remember thinking to myself “this really isn’t that bad.” silently counting down the days left of school, “I could finish this year out for sure.” Remembering that I should be reading I returned my gaze to the page reading the final chapter. After a short while I flipped the last page to reveal the towel that the book was on. I really didn’t quite know what was going on. “That was it?” I thought, “how have I never done that before.” It seemed like child's play to me and I was in awe with myself, not knowing what to do. I had finished an assigned reading for a class and it had only taken me eleven years to do so!
It was almost time to leave for school at this point, and I knew that the last quiz was always the hardest. It was incredibly detail oriented and focused on the entire book. Calm as a rock, I knew that I had this one in the bag though. Accompanied by my “asylum chalkboard,” showing me exactly how hard I had worked up until this point I stood up and closed my book. I then grabbed my note paper, folded it in eighths, like I always did, and stuffed it in my back pocket.
10:40 rolls around and class has begun, you can smell the anxiety in the air, but I do not contribute to this waft, as I am ready. The shrieking “QUESTION NUMBER ONE!” bounces right off me this time. I look up to the board at the first question, and I know the answer without even looking at my notes. At this point I had so much time invested in that book that I knew it cover to cover. Question two, three, four, five, five, five. He always did that, just to mess with us. If it gives you any idea, the short round balding man hung a sign from his desk reading “I don’t suffer from insanity, I enjoy every minute of it!” He loved teaching and even more than that he loved screwing with us, unfortunately this extended to screwing us out of grades. Not me though. I finished my quiz with time to spare, I answered every single question (which is highly unusual for his quizzes) and was eager to see my results. We passed our papers to the person in front of us, and he would call out the answers. As I was using quite a lot of read ink on the paper I was grading, I was mentally keeping track of my answers. My correct answers. I got my paper back, and it brought a smile to my face. 27 out of 25. I knocked it right out of the park. I had finally defeated the class (well ok, just in my mind. There was still a whole lot more to come...) Grabbing my books and such as I was walking to lunch, I remember feeling like I was on top of the world. I knew that I could handle anything that was thrown at me, and from this I learned that I truly enjoy the challenge.

Literacy Narrative Brainstorming:

  1. From: “Lydia’s Story”
“The table was bulky and heavy; normally, it took three men to move it.” (Pages 129-130, Paragraph 4)
  1. From: “Proficiency”
“To my surprise, I did pass every part---except writing. “Writing! Yeah, right! How did I manage to fail writing, and by half a point, no less?” I thought to myself in disbelief.”                                           
  1. From “Lydia’s Story”
“Her tongue became dry and her lips were cracked, but she only was aware of being terrified of water.” (Page 130, Paragraph 3)
  1. List of possible topics:
    1. The first assigned book I actually finished
    2. Learning how to read Dr. Seuss
  2. Purpose: reasons for telling this story: I think it will have an aspect of humor and other students will surely be able to relate
  3. Audience: It should be pretty easy for other students to relate to this story given that we all go through this at some point in our education careers.
  4. Stance: I wish to have a serious stance but also have an element of humor and irony to the story to keep it light and interesting.
  5. Media/Design: Most likely my writing will be primarily print (typed print). At the current moment I cannot think of any pictures that may help me illustrate my point.
  6. What do I see? (counter?) I see an unusually small book, somehow still filled with a ridiculous amount of words, crammed pages, and a sloppy sheet of notes at my side. My thick dark cherry desk, clear of all---most distractions. Three windows slatted by the open blinds. Outside I see that it is a cold crisp day, blue sky no cloud cover in sight, but cold as a winter night. A small space heater cracked up to three adjacent to the blue cloth office chair that I am sitting in.
  7. What do I hear? I hear the fan of my computer switching on and off, I hear the pinging of the heater next to me as the metal expands and contracts, I hear the faint crackle of the wood stove downstairs, My dog laying on the landing whacking his tail repeatedly against the sheetrock, bringing a smile to my face.
  8. What do I smell? I smell an old book, well loved, checked out many times to many different students over a period of 10 or so years.
  9. How and what do I feel? I feel amused with myself for actually committing to this project, even for the lack of sleep and 5:00 mornings that it is giving me.
  10. What do I taste? I taste a second cup of coffee
  11. Description of people: Teacher: Grey hair, balding, round glasses to complement his figure, short with his dress shirt tucked into his belted jeans, has an angry smile on his face, like that you would see in an asylum. He hangs a sign from his desk saying “I do not suffer from insanity, I enjoy every minute of it.”
  12. Recall (or imagine) some characteristic dialogue: Dad coming downstairs, “you’re up before me!?” “don’t have too much of a choice” I say yawning.
  13. Summarize the action: At times---seemingly more times doing this than what I needed to be doing---I would catch myself wondering off in my thoughts, eyes still gunning down the page but not actually reading. I’d stop myself, remembering that the quickest way to fix the situation is to just acknowledge the fact that you were off track and keep going.
  14. Consider the significance of the narrative: I always had this odd outlook that I was somehow too slow of a reader to finish books by their deadline. Then I thought about some activities that I am naturally good at. Some of these others struggle with greatly, but with hard work---and a lot of it---they to can achieve or surpass what I can do on a given day.

Thursday, October 8, 2015

Characteristic Features of my Literacy Narrative (soon to come)

Characteristic Features:
  • A clearly identified event: What happened? Who was involved?
  1. I finally dedicated enough time to reading an entire book on time as well as acing all of the quizzes attached to it. Myself mainly, was the involved person in the matter, I reserved a few phrases from my dad as well as my English teacher at the time, who was both impressed and disappointed that someone had defeated his quizzes.
  • A clearly described setting: When and where did it happen?
  1. I separate my book from the cold kitchen counter with a dish towel laid flat, the sun has yet to come up, I hear the sound of the fridge buzzing away noisily as white noise.
  • Vivid, descriptive details: What makes the story come alive?
  1. My story comes alive when I describe the setting of my reading, and the outside forces like my teacher (I will elaborate more in my paper) that make the reader feel like they are actually me (the main caricature) and see the things through my eyes.
  • A consistent point of view:
  1. Who’s telling the story? I am, this story will be in its entirety first person point of view. With some brief dialogue
  • A clear point: Why does the story matter?
  1. I used every possible bit of knowledge that I have learned about myself to achieve the ultimate goal of doing well on the “Layton quizzes” attached to the book. This is the story of great importance in my mind because it was dead confirmation that I can quite literally do anything, and do anything extremely well.

Annotations From: "Literacy: A Lineage" by Melane Luken

  • Author starts by giving a brief introduction explaining the end result of her story. “path to literacy”
  • Shortly after hooks the reader with a poem, allows reader to wonder where the story is going from here.
  • States her definition “of literacy involves more than the ability to read and write…” (Page, 133, Paragraph 1) this seems to be an important aspect to her story
  • “From the time I could read and write…” (Page 134, Paragraph 2)Author starts to tell story in a more chronological order from here on out.
  • “Because of my father and our shared love for literature, my definition of literacy is imately linked to tradition.” (Page 135, Paragraph 3) She again states her “definition”
  • For the third time she confirms her lesson of the story “My definition of literacy is:...” (Paragraph 4, Page 135)